A company logo signals the identity of a company. It represents the overall individuality and image of the company. So, company logos must be unique, and the design should be simple and appealing to the clients. A well designed and thoughtfully drawn company logo will definitely add mileage to a company$%:s business. They help companies to stand out from the crowd.
Generally, there are three types of company logos - text logos, symbol logos, and combination logos. In text logos, the name or initials of the company is written in a particular calligraphic style. Symbol logos make use of graphical symbols, images or icons to represent the company$%:s individuality. Combination logos include the features of both text logos and symbol logos.
You have to be very careful when selecting the design of your company logo. The design of the company logo should go with its philosophy, precepts and ideals. Apart from defining the company$%:s image, it should also reflect the company's services and goods, if possible. For example, the logo of a sports company should be vibrant and sportive. To bring in the idea sports, symbols of football, baseball, or basketball can be used.
A logo is a company$%:s identity. So, it should be protected from plagiarism or any form of duplication by other companies. Today, there are several laws to protect the copyright of the company logo. Companies are free to make minor changes in their existing logo. But, drastic changes can affect the brand equity built over the years.
There are various free online sources that help you design your company logo. It is always recommended to consult a professional company logo designer. LogoWorks, Logo Design Guru, and Flyte New Media are among the top online company logo designers.
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